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6.4 Building a Community-Driven Brand: The Outsiders Brand - Vince Serrano IV
Manage episode 415331460 series 3139710
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Outsiders Brand, founded by Vincent Serrano IV, began as a clothing line inspired by feeling out of place in various spaces. The brand gained unexpected success after a Christian artist wore one of their hats, leading to expansion and tours in 100 cities. Outsiders Brand evolved into a movement focused on community outreach, emphasizing consistency in building relationships with local residents.
Vincent Serrano IV shares how he initially juggled his clothing line with another job until mastering social media marketing in 2019 allowed him to focus solely on the business. The brand's philanthropic initiatives targeted lower-income communities through food drives with connections from past peace rallies, aligning with their faith-driven mission. Outsiders Brand inspired others to give back, emphasizing the importance of community service reflecting biblical teachings.
The impact of Outsiders Brand on communities was mentioned on how it influenced individuals in the community. The brand's growth through creative collaborations with artists, like the bilingual music project 'Los Outsiders,' raised awareness about their work. Future plans included opening a church and maintaining a boutique online platform to support other movements and artists with merchandising solutions.
Tune in to be inspired by Vince's story of resilience and commitment to serve the community. Don't miss out on this engaging conversation!
Learn more about the Outsiders Brand
Website: https://www.outsidersbrand.com
Instagram: https://www.instagram.com/outsidersbrand
Facebook: https://www.facebook.com/OutsidersBrandCo
Tik Tok: https://www.tiktok.com/@outsidersbrand?_t=8lEMem3h9Xn&_r=1
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