The Importance of Recruiting in Go-to-Market and Sales Roles

Value Coffee Talk

In this episode of the Value Coffee Talk podcast, Tom Pisello and April Morley interview Mary Shea, the Global Chief Evangelist for HR AI firm HireQuotient.

They discuss the importance of recruiting in today's business landscape, particularly in go-to-market and sales roles. Mary explains how Higher Quotient uses generative AI and automation to transform the talent recruiting process, automating the initial stages and allowing recruiters to focus on the human elements.

They also explore the challenges faced by sales teams and the need for strategic talent management and enablement. Mary emphasizes the importance of building connections and personalizing conversations with prospects, as well as the need for continuous learning and curiosity in the ever-changing business world.

Takeaways

• Recruiting is crucial for success in today's business landscape, especially in go-to-market and sales roles.
• Higher Quotient uses generative AI and automation to transform the talent recruiting process, automating the initial stages and allowing recruiters to focus on the human elements.
• Sales teams are facing challenges, and strategic talent management and enablement are essential for success.
• Building connections and personalizing conversations with prospects is key to overcoming hurdles and driving successful sales.
• Continuous learning and curiosity are vital in staying relevant and bringing value to every conversation.

Sound Bites

• "Recruiting 3.0 is here"
• "Sales teams are relying on less and less sellers to do more and more of the heavy lifting"
• "People are willing to share if you're not catching their interest, if you're not personalizing the message"