Atlanta Braves’ Strategic Move; The Design, Development, and Community Impact

Unlocking Value with Ozzie Nelson

Ever wondered how a baseball team’s move reshaped an entire community? 🎙️.

In the first episode of Unlocking Value with Ozzie Nelson, we dive into the game-changing move of the Atlanta Braves from Turner Field to Truist Park. Ozzie Nelson, CEO of Nelson Worldwide, teams up with Lamar Wakefield, mixed-use development guru, and Mike Plante, president of Braves Development Company, to unpack the strategy and vision behind this transformative project.

From Lamar’s expert tips on mixed-use development to Mike’s insider perspective on creating The Battery Atlanta, this episode is packed with behind-the-scenes stories, challenges, and innovations. Learn how public-private partnerships and intentional design turned Truist Park into a model for success, drawing millions of fans and fostering community growth.

Whether you're a business leader, sports fan, or design enthusiast, this episode will inspire you to think big, plan smart, and unlock value in your projects. Don’t miss the kick-off to a series full of game-changing insights! ⚾✨

Topics discussed in this episode:

• Business strategy
• Large scale developments
• Truist Park
• Cobb County
• Atlanta Braves
• Turner Field
• Mixed use development
• Fan experience
• Construction challenges

We want to hear from you! Share your own experiences and insights on environments that have positively or negatively impacted your work. We are dedicated to uncovering the many ways design and strategy can drive success.

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