Alter Eco with Ashley Zager

Unboxing Ecommerce: Operations Behind Online Brands

This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus processed at 7 different co-manufacturers. Since then, at Siddhi Capital she has acted as the VP of Operations for over 45 companies in the past 6 years, touching every aisle of the grocery store and online channels. From warehouse strategy, to product or packaging development, to setting up day to day systems, Ashley has lived and breathed food & beverage supply chain operations.

Why Alter Eco?
Chocolate is hard to ship and keep “whole” and unmelted in the warm - hot - summer months. Ashley wanted to test an established brand’s ability to deliver without a mess!
Alter Eco: www.alterecofoods.com
Research included these sources

• Alter Eco: https://www.alterecofoods.com/pages/about
• Alter Eco Foundation: https://foundation.alterecofoods.com/
• Crunchbase: https://www.crunchbase.com/organization/alter-eco
• Food Business Review: https://www.foodbusinessreview.com/alter-eco
• PR Newswire: https://www.prnewswire.com/news-releases/trek-one-capital-completes-acquisition-of-alter-eco-foods-302051156.html
• The Good Shopping Guide: https://thegoodshoppingguide.com/brand-directory/alter-eco/

Curated Technology List

• Re:amaze: https://www.reamaze.com/

Other Sites mentioned

• The New Primal: https://thenewprimal.com/
• PUR Projet: https://www.pur.co/
• Trek One Capital: https://trekonecapital.com/
• Tidio: https://www.tidio.com AI-driven customer service solution
• Enviro Ice: https://www.peltonshepherd.com/products/terra-temp/

Connect with Ashley:
https://www.linkedin.com/in/aezager/
https://www.siddhicapital.co/

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com