Embracing Authenticity in Branding with Julie Gibbons {Ep 53}

Tuesday Talks with Darleen

In this episode of Tuesday Talks, I’m thrilled to Welcome Julie Gibbons, a remarkable visual translator and branding expert. Julie shares her journey from being a high school teacher to becoming a powerhouse in the branding world. I dive deep into the importance of authenticity in branding and how it goes beyond just colours and logos. Julie emphasizes that true branding is about projecting who you genuinely are and attracting the right audience that resonates with your values. As I explore the multifaceted nature of creativity, Julie and I discuss how our unique experiences shape our approaches to branding. With her extensive background in design and her passion for beauty in all forms, she inspires us to embrace our multifaceted selves in our businesses. Whether you’re just starting out or considering a rebrand, this conversation is packed with insights that will encourage you to show up authentically and creatively in your branding journey. Highlights • Exciting introduction of Julie Gibbons and her business, Brandiwork. • Julie’s journey from teaching and crafting to branding expertise. • The significance of authenticity in branding. • Emphasizing the beauty in creativity across various fields. • Branding as a projection of individual values and personality. • Flexibility in branding as businesses evolve and grow. • The importance of simplicity in starting a brand. Key Insights • Authenticity is key in branding; it attracts the right audience who resonates with your true self. Presenting a false image can lead to disconnect and frustration. • Branding is more than aesthetics; it’s about conveying core values and mission, ensuring clients understand what you stand for. • Businesses are dynamic; rebranding may be necessary as your focus and audience evolve, reflecting your growth and changing interests. • Creativity manifests in numerous forms, whether artistic or scientific, and should be embraced in all aspects of life and work. • The journey of discovering your niche may lead to unexpected paths, and being open to change can enrich your business experience. • Start simple with branding—colors and fonts—before developing a full logo; this allows for flexibility as your brand identity evolves. • Engaging with clients authentically fosters genuine relationships, leading to more fulfilling collaborations and growth opportunities. NEXT STEPS ➡️ Learn how I can work together by booking in a FREE Connection Call with this link https://thealignedpathwithdarleen.as.me/connection Say hi on Instagram or Facebook at "The Aligned Path with Darleen" and share your favourite takeaway from this episode on your stories. Be sure to tag @thealigendpathwithdarleen for a chance to win a free 30 min coaching call with me! 🩷Loving this show? 🩷 Hit subscribe/follow so you don't miss out on more amazing episodes Leave a review on your favourite podcast platform so that more women like you can enjoy the podcast.