Mary Blackiston: Empathy-Driven Marketing and Research-Driven Messaging

Traffic to Leads

About Mary Blackiston: Mary Blackiston of Nomad Copywriting is a Conversion Copywriter and Google Ads Conversion Specialist dedicated to helping businesses, particularly law firms, attract more qualified leads and clients. With expertise in empathy-driven messaging and tailored ad strategies, she ensures high-quality traffic and compelling calls to action. Mary’s work has transformed her clients' businesses, delivering exceptional results such as dramatically increasing signed cases. A seasoned professional with a background spanning marketing, content creation, and international communications, she brings a wealth of experience to every project.

In this episode, Ted and Mary Blackiston discuss:

• The importance of crafting conversion-focused copy for ads and landing pages
• Strategies for improving lead quality through targeted marketing
• Utilizing empathy-driven messaging in client-focused industries
• Research-based techniques for effective persuasion and engagement

Key Takeaways:

• A revised landing page for a sexual harassment law firm achieved a remarkable 300% increase in conversions by incorporating empathy-driven messaging that focused on addressing the client’s emotional journey rather than boasting about prior successes.
• Specific, research-based messaging that avoids generic claims like "caring and compassionate" creates a vivid and credible narrative that resonates more deeply with potential clients, making them more likely to take action.
• Comprehensive research techniques, such as client interviews, analyzing testimonials, and studying online forums, help uncover the language, concerns, and desires of target audiences to craft highly personalized and persuasive copy.
• A campaign for a civil rights lawyer shifted from Facebook ads to Google Ads, resulting in 15 signed cases in one month—a success described as “crazy, wild, wonderful.”

"Research [is] what makes the difference between copy that just maybe sounds good and copy that converts." — Mary Blackiston

Connect with Mary Blackiston:

Website: https://www.nomadcopywriting.io/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/marybblackiston/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

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