Simple Ways to Make Your Emails Better

Through The Marketing Lens

In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers.
Today we will be going over four basic ways you can improve the emails that you're sending today in order to boost your open and click rates.
We're talking about:

• why sending traditional-style newsletters doesn't work anymore
• using intentional copywriting and framing to center your reader
• why having too many different links is hurting your click rates
• subject and preview line strategy
• whether or not you should be including images and gifs

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Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
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• Visit our website: www.katrinaaronson.com