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What You Need To Know About Creating Community Online With Xanthe Appleyard, Co-Founder of Oh Sierra Creative
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Today, we're thinking about content and community with Xanthe Appleyard of Oh Sierra Creative. If you’ve been caught up in the what do I need to post today, who is my audience, how can I go viral cycle – today is the day you stop that and start looking at your social media presence like a leader.
Xanthe co-founded Oh Sierra with her husband Frank – a creative agency specializing in strategy, design, and hospitality. They are the people helping you harness the power of community both online and offline – and they look cool AF while they do it.
In today's episode, you'll learn:
- How Frank and Xanthe went from Hamilton, ON to owning a home in Tulum, built a graphic design business and then iterated into the new Oh Sierra that blends together everything they love – content, community and experience
- The power of facing fear and taking risks
- How to build community through leadership
- What most people struggle with the most when it comes to creating content and how to fix it
- How to recognize what your audience actually wants
- So much more
Connect with Xanthe
Follow @ohsierracreative on IG
Work with Xanthe
Sign up for the Life of the Party waitlist
Get Xanthe's free Content Planning Template
Sign up for the Artículo newsletter
NEW EPISODES EVERY TUESDAY 💫
Hosted by @kirstimcnabney
Find links, inspiration and updates on @thinkingaboutpodcast
This episode was edited by Amanda Wan of Wan Media
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