Integrating MSP and Cyber at Worklyn Partners - EP.246

Think Like an Owner

Episode 246: Alex (@aebridgeman) is joined by Johnny Lieberman (@JohnnyLieberman) and Zack Miller (@ZackMiller).

In this episode I am joined by Johnny Lieberman and Zack Miller, co-founders of Worklyn Partners, about their approach to integrating cybersecurity and IT services for middle-market companies. We discuss their multi-acquisition strategy and the integration of these services under one platform, as well as the challenges and benefits of merging tech-driven service providers. Insights include aligning incentives, addressing people-related challenges, and restructuring sales strategies for different customer segments. The importance of AI in combating cyber threats, especially during mergers and acquisitions, and the necessity of employee training and robust incident response plans are also highlighted. Additional insights from cybersecurity expert John Flory emphasize the role of AI tools and the rising risk of third-party breaches.

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Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:

Worklyn Partners

Johnny on LinkedIn

Zack on LinkedIn

Topics:

(00:00:00) - Intro

(00:02:29) - Catching up

(00:05:02) - Advantages to separation or integration

(00:06:50) - Challenges in integrating MSP providers

(00:12:50) - Building a Sales org

(00:18:58) - The importance of pace

(00:20:51) - Learnings from investors and peers

(00:32:30) - AI, & First lines of defense to implement in cybersecurity