EPISODE 030 | Supporting Pediatric Practice Owners to Get More Referrals with Jane Erbe

Therapists Gone Rogue with Melissa LaPointe

This is a special episode in that we’re doing another coaching call with a member of the OTGR Community. Today, I’m joined by my guest Jane Erbe, an OT with 30 years’ experience as a pediatric OT and six years’ experience in private practice as owner of S.M.A.R.T. Pediatrics in Connecticut, USA.

During our coaching call, we’re doing a deeper dive into sales and marketing as it relates to a high ticket offer in the OT business coaching world. More specifically, you’ll hear us talking about the VIP day that Jane created where she spends a full day with other pediatric practice owners, helping them to create their own personalized marketing plan with a focus on preschool partnerships.

Some of the things we talk about in this episode:

• What helped Jane to finally decide to open up her own business, S.M.A.R.T Pediatrics after being an OT for over 30 years
• Jane's unique setup with another OT business owner where they share the same sensory space and the same contractors (a great example of an abundance mindset!)
• The VIP day that Jane has created for other OT pediatric practice owners
• What exactly IS a launch and why do we make it bigger in our heads?
• Jane's ideas for promoting her VIP Day through social media
• Knowing what to do before a launch by going through three phases of a "launch runway"
• Ideas for introducing a discounted offer
• The benefit of having potential clients complete an intake form before jumping on a discovery call
• Concrete suggestions on how to improve Jane's sales page
• Figuring out how to move forward after a client books your offer
• The importance of payment options and payment plans for clients
• Why outsourcing isn't really the easy way out
• Setting up a policy on refunds

And more!

LINKS:

You can connect with Jane through her website, Instagram and Facebook
If you're interested in learning more about Jane's upcoming VIP Day:
https://www.subscribepage.com/vipday
If you found this episode beneficial, please take a moment to leave us a review at Apple Podcasts and let us know what you think!