Championing Success: Strategies for Unlocking Customer Stories and Advocacy

The WordBirds Podcast with Chris Willis

How can we get customers to share their stories with us? For this conversation, Chris spoke to Christine Bottagaro, Chief Marketing Officer at Alviere.

We delve into the strategies behind unlocking the invaluable narratives of happy customers and how to transform them into compelling case studies and brand advocacy. And here’s a hit, it’s all about working with your customers instead of asking them for favors! There’s an art to enticing customers to share their stories authentically and the significance of weaving these stories into the fabric of your organization.

Christine also explains how content weaves its way through your entire organization — meaning no department, not even accounting, can risk deviating from your messaging. Because ultimately, content reverberates as much internally as it does externally, and consistency fosters a sense of unity and identity. Christine explores the power of internal communication in driving brand perception and understanding across your organization, which means every content touchpoint is another opportunity to connect with both your internal and external audiences.

In her Provocative Statement of the Day, Christine suggests that marketing needs to carry a revenue number, just like sales do. Because a shift towards measurable accountability emphasizes marketing's contribution and is essential for a holistic understanding of its impact. Join us as we explore these key insights, unlocking the secrets to successful customer advocacy, internal communication, and the evolving role of marketing in today's dynamic landscape.