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How Jenny Q. Williams turned ORGANIZING into a BRAND that lasts!
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In this episode, we sit down with Jenny Q. Williams, founder and president of St. Louis Closet Company, to talk about how she turned a vision for smart, stylish storage into one of the most successful custom closet businesses in the Midwest.
Jenny shares her journey from starting in a small warehouse to growing a company rooted in referrals, repeat business, and rock-solid relationships. We also dive into how she stays creative, builds customer loyalty, and—fun fact—what it was like designing rapper Nelly’s closet (yes, really!).
Whether you're a small business owner, designer, or just obsessed with getting organized, Jenny’s insights on scaling a service-based business with heart will inspire you to reimagine what’s possible.
🎙️ In This Episode, We Cover:
- Jenny’s entrepreneurial start and how she built St. Louis Closet Company from scratch
- The importance of repeat and referral business — and how to cultivate it
- Her tips for creating systems that keep customers coming back
🌟 About Jenny Q. Williams:
Jenny is the founder and president of St. Louis Closet Company, a woman-owned, locally operated business that has been designing custom closets and organizational systems since 1991. With a deep commitment to customer service, community engagement, and empowering women in business, Jenny has built a brand known for quality, trust, and style.
Book recommendation alert! Styles of Joy by SC Perot
🔗 Connect with Jenny and St. Louis Closet Company:
Website: stlouisclosetco.com
Instagram: @stlouisclosetco
Facebook: St. Louis Closet Company
📣 Like What You Heard?
Be sure to subscribe, leave a review, and share this episode with a friend who loves business, design, or a beautifully organized closet.
Thanks for listening!
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