Ep. 19 – How AI is Shaking Up Marketing

The Upgrade: Beyond the Hype

Eldad Sotnick-Yogev was working in fine dining back in the late ‘90s when some friends told him about a new, and at the time little-known, search engine called Google. He started playing around with Google search and was immediately hooked – so much that he embarked on a major career pivot to focusing on SEO and content strategy, and everything that became digital marketing. Eldad has kept his finger on the pulse of technology ever since and embraced the possibilities of AI in his work both as a marketing consultant and lecturer at the University of Hertfordshire. His open mindedness to evolutions in tech has at times even caused some friction after the university where he teaches banned students and faculty from using AI.

On this week’s episode of The Upgrade, host Peter Bittner talked with Eldad about the evolution of search engines, the possibilities and limitations of GPTs, and the complications that can arise when using AI in the classroom.

Show Notes:

(2:48) An introduction to how AI search works

(4:29) Competition among AI search engines

(8:38) Eldad shares his favorite AI-powered programs

(10:01) How Eldad helps his clients get up to speed on AI

(12:47) Figuring out what aspects of AI you need to know in order to better perform at your job

(14:58) Using AI as a tutor to teach you how to better use AI

(18:37) Peter and Eldad go deep on whether GPTs are overhyped

(26:11) The complications that arose when the University of Hertfordshire banned students and faculty from using AI

(27:03) What we can learn from a high school student who used AI to cheat on their homework

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Connect on LinkedIn with Peter Bittner, The Upgrade’s founder and CEO

Special thanks to Mitch Walker for helping to design the podcast’s artwork