#131 How to turn your brand into a movement with Josh Bolding

The Unconventionalists with Mark Leruste

In this brand-new episode of season 14 of The Unconventionalists podcast, Mark Leruste sits down with Josh Bolding, Co-Founder of Vivo Life to talk about the importance of having a powerful vision to turn your brand into a movement.

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Josh Bolding is the Co-Founder of Vivo Life, the disruptive natural, ethical, whole-food and organic supplement company, whose mission is to improve the health and wellbeing of one million people around the world.

As you'll hear in today's powerful episode, the revolutionary plant-based company started with two friends in a kitchen blending in their favourite ingredients to try and create the ultimate plant-based protein.

Because both were frustrated with the lack of options on the market and frankly, the amount of lies being thrown around..

After testing out their product on their online shop, they realised that within three months their plant-based protein powder was outselling the over 500 products combined on the site.

That’s when they knew they were on to something special.

But as you can imagine, the road that led them to this point wasn’t an easy or straightforward one.

After leaving school at 16, Josh decided to pursue his passion for health and fitness and worked for various health and supplement brands as a marketing and communications specialist.

Problem was, the closer Josh got to these brands and got to know the health and supplement industry, the more he saw what was going on behind the scenes…

And he didn’t like what he saw.

He would get asked things like, “Can you word this in a particular way so you don’t draw attention to this ingredient” or, “Can you pretend that this side effect doesn’t exist?”

Needless to say that’s when Josh decided to call it a day and was ready to quit the entire health and fitness industry all together.

But as you’ll hear from today’s powerful and inspiring conversation, Josh went from being a spin doctor for health and supplements brands to being a whistle-blower on an entire industry, ultimately creating Europe’s first neutral carbon company creating 100% compostable zero-waste packaging and planting over 15,000 trees as a result of selling their products.

The fascinating fact about Vivo Life’s community is that 60% of their customers are non-vegan.

Which for a plant-based company is unusual to say the least.

The reason being is that their message spreads beyond the vegan community. Because ultimately, it’s a message of hope about why making the best products in the world shouldn’t cost the world in the process.

Enjoy this week’s powerful and inspiring conversation!

Mark

SHOWNOTES:

Full episode show notes: www.theunconventionalists.com/episode/131

SUPPORT THE SHOW:

• "How To Launch A Successful Podcast" Online Video Course: www.theunconventionalists.com/launch-a-successful-podcast-from-scratch (Use the discount code "PODCASTRIBE" and get 20% off the entire course)
• Vivo Life: www.vivolife.co.uk (Use the discount code "MARK" and get 10% off your first order)