The Future Traveler
Manage episode 323488938 series 3330684
Is it FINALLY time to get back on that plane, train or at this point, spaceship?
That's the big question on the minds of The Two Marketeers as they dedicate this episode to exploring the future of travel both during and post the COVID-19 pandemic. Lindsay is (surprisingly!) ready to rip off that bandaid and Sean, well... not so much, opting for 4 hours of space travel over a week-long getaway at a luxury resort. Why is the topic of travel in 2022 so polarizing?
Join Sean and Lindsay as they dive into the mindsets of the 'Eager Traveler' and the 'Cautious Traveler', and the importance of FOMO for the future of the travel industry.
For reference:
Resonate, "Travel & Hospitality Marketer's Playbook"
Video, "Don Draper discussing the adcopy of Mohawk Airlines"
McKinsey & Company, "Make it better, not just safer: The opportunity to reinvent travel"
Global News, "Global Affairs reveals countries where Canadians are most often murdered"
AZ Central, "What are the five eras of marketing?"
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