Women in Sales - Caroline Mastoras: Life in sales as a minority group

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Women are under-represented in sales so this series focuses exclusively on Women in Sales. My guest in Episode 4 is Caroline Mastoras, Client Director at Salesforce. As well as her day job with the tech giant, she is also Bloom President 2022 and a winner at Women in Sales Awards 2022.
Caroline's varied career, from a short stint in teaching to years of sales in both media and tech, has brought her success and an insight into the importance of diversity in the workplace, not least the role of women.
In this episode, we hear Caroline's view on working as a minority in sales (as a woman), the differences between media sales and tech sales and how the diversity question applies not just to gender but a range of other 'differences'. With ADHD, Caroline's difference is not just gender but she sees room for all types and all sorts in sales and actually thinks it helps a sales team to have as diverse a team as possible. We sell to a diverse society so we should be diverse ourselves, right?
In addition to our diversity discussion, we explore the differences Caroline has found being a woman in sales - what challenges has she faced that, had she been Colin Mastoras, she would not have faced as a man?
We close our conversation with Caroline's sources of inspiration - a couple of new names for me and, hopefully, for you too.
If you'd like to get in touch with Caroline, you can find her on LinkedIn, via Salesforce (https://www.salesforce.com/uk/?ir=1) or - if you'd like to find out more about Bloom and the mentoring work they do - via the Bloom website: https://www.bloomnetwork.uk/

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