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How Red Bull Became a Global Icon
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Red Bull started as a Thai tonic aimed at workers and evolved into a global energy drink empire through bold marketing and sports sponsorships. Austrian businessman Dietrich Mateschitz adapted the drink for Europe, targeting elite and adventurous consumers. Despite controversy over ingredients like taurine and caffeine, Red Bull's innovative branding and involvement in extreme sports and Formula 1 made it a cultural phenomenon, selling over 7.5 billion cans a year.
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