Artwork

A tartalmat a Startup CPG biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Startup CPG vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!

Founder Feature: Nikki Seaman of Freestyle Snacks

29:43
 
Megosztás
 

Manage episode 460349232 series 3351906
A tartalmat a Startup CPG biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Startup CPG vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode of The Startup CPG Podcast, Grace Kennedy welcomes Nikki Seaman, founder and CEO of Freestyle Snacks, to discuss the journey behind reimagining olives as a premium, convenient snack. Nikki shares her inspiration for launching Freestyle Snacks during the pandemic, identifying a gap in the market for fresh, flavorful olives packaged for modern, on-the-go lifestyles.

From early product development to navigating over 200 co-packer rejections, Nikki provides a behind-the-scenes look at building a CPG brand from the ground up. Discover how her data-driven approach, innovative packaging, and strategic focus on diverse channels like grocery, hospitality, and even Delta Air Lines snack boxes have contributed to the brand’s success.

If you’re curious about the intricacies of product design, scaling into retail, and creating a snack that stands out in a crowded market, this episode is packed with valuable insights.

Listen in as they share about:

  • Introduction to Freestyle Snacks
  • Challenges in Early Development
  • Product Development
  • Go-to-Market Strategy
  • Unique Brand Positioning
  • Expansion and Key Channels
  • Trends and Market Fit

Episode Links:

Website: https://www.freestylesnacking.com/

LinkedIn: https://www.linkedin.com/in/nikki-seaman/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

257 epizódok

Artwork
iconMegosztás
 
Manage episode 460349232 series 3351906
A tartalmat a Startup CPG biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Startup CPG vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode of The Startup CPG Podcast, Grace Kennedy welcomes Nikki Seaman, founder and CEO of Freestyle Snacks, to discuss the journey behind reimagining olives as a premium, convenient snack. Nikki shares her inspiration for launching Freestyle Snacks during the pandemic, identifying a gap in the market for fresh, flavorful olives packaged for modern, on-the-go lifestyles.

From early product development to navigating over 200 co-packer rejections, Nikki provides a behind-the-scenes look at building a CPG brand from the ground up. Discover how her data-driven approach, innovative packaging, and strategic focus on diverse channels like grocery, hospitality, and even Delta Air Lines snack boxes have contributed to the brand’s success.

If you’re curious about the intricacies of product design, scaling into retail, and creating a snack that stands out in a crowded market, this episode is packed with valuable insights.

Listen in as they share about:

  • Introduction to Freestyle Snacks
  • Challenges in Early Development
  • Product Development
  • Go-to-Market Strategy
  • Unique Brand Positioning
  • Expansion and Key Channels
  • Trends and Market Fit

Episode Links:

Website: https://www.freestylesnacking.com/

LinkedIn: https://www.linkedin.com/in/nikki-seaman/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

  continue reading

257 epizódok

Minden epizód

×
 
Loading …

Üdvözlünk a Player FM-nél!

A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.

 

Gyors referencia kézikönyv

Hallgassa ezt a műsort, miközben felfedezi
Lejátszás