#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca

The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.

The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and clarity in messaging. During the episode, founders from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No regrets, Fishtown Pickle Project, and Secret Salad deliver 30-second pitches to the panelists, receiving actionable feedback.

Stick around for valuable advice on maximizing your media exposure, including submitting press releases to Startup CPG Newswire and building relationships with journalists. Don’t miss out—Tune in now!

Listen in as they share about:

• Importance of Trade Media
• Networking Opportunities
• Publications and Coverage Areas
• Story Interests and Trends
• Pitching Strategies
• Brand Pitches
  - Recoup Beverage
  - Grillicious
  - 22 Salute Spirits & Coffee
  - No regrets
  - Millie's Sipping Broth
  - Fishtown Pickle Project
  - Secret Salad
• Feedback and Final Tips

Episode Links:

FoodNavigator-USA Website

Elizabeth Crawford LinkedIn

Sosland Publishing Website

Brooke Just LinkedIn

Nosh Website

BevNET Website

Adrianne DeLuca LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at [e-mail]
• Episode music by Super Fantastics