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A tartalmat a Jonathan Hayek biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jonathan Hayek vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Reimagining Outdated Trophy Retail with Chad Cress

31:48
 
Megosztás
 

Manage episode 411516691 series 3408667
A tartalmat a Jonathan Hayek biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jonathan Hayek vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Enjoy this conversation with Chad Cress, Chief Creative Officer with DJM Capital. DJM owns and operates trophy retail and mixed use properties along the west coast, and Chad is responsible for aligning the tenants with the new vision and branding. Enjoy this conversation about experiential retail, reimagining shopping malls, and attracting the right tenants to your property.
Connect with Chad:
www.djmcapital.com
Takeaways

  • Branding is more important than ever in the commercial real estate industry, as consumers are becoming more sophisticated and can easily identify authentic experiences.
  • The role of a Chief Creative Officer in real estate private equity is to oversee the creative aspects of a property, including merchandising, leasing, marketing, and environmental design.
  • Case study: Ovation Hollywood. The project involved reimagining a retail property in Hollywood to create a place that meets the expectations of visitors and reflects the history and culture of the area.
  • Experiential retail is a growing trend that combines entertainment and dining experiences with retail spaces. Landlords need to be flexible and think holistically to attract the right tenants and create engaging environments.
  • Lessons learned: Resiliency and flexibility are crucial in the real estate industry. Landlords and developers should be open to adapting their strategies and staying positive in the face of challenges.
  • Successful branding examples: Lido Marina Village in Newport Beach, which was designed to create a charming seaside village atmosphere that attracts high-end tenants.
  • Mistakes in experiential retail: Plugging a hole with any tenant is not the solution. Landlords need to take a holistic approach and consider design, placemaking, and branding to create authentic and engaging spaces.
  • Accomplishments and lessons learned: The ability to navigate challenges and stay positive is a significant accomplishment in the real estate industry. Resilience and a flexible mindset are key to long-term success.
  • Influential resources: Chad recommends staying informed about cultural trends and thinking creatively by exploring sources outside of the real estate industry, such as fashion, trend forecasting websites, and podcasts.
  • Connect with Chad and DJM Capital: Visit the DJM Capital website to learn more about their portfolio and services in reimagining properties.

Click to text the show!

Support the podcast by making a monthly donation through Patreon. When you contribute, you'll get access to bonus content not available anywhere else.
If you enjoyed this episode, you would probably enjoy reading my weekly newsletter. Every Friday, you'll get a behind the scenes look at my investing, including current events in commercial real estate, deals I’m working on, and random personal things going on in my life. It's a super quick read and you can unsubscribe anytime. - Jonathan
Subscribe to the newsletter here: www.thesourcecre.com/newsletter

Email Jonathan with comments or suggestions:
podcast@thesourcecre.com

Or visit the webpage:
www.thesourcecre.com
*Some or all of the show notes may have been generated using AI tools.

  continue reading

127 epizódok

Artwork
iconMegosztás
 
Manage episode 411516691 series 3408667
A tartalmat a Jonathan Hayek biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jonathan Hayek vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Enjoy this conversation with Chad Cress, Chief Creative Officer with DJM Capital. DJM owns and operates trophy retail and mixed use properties along the west coast, and Chad is responsible for aligning the tenants with the new vision and branding. Enjoy this conversation about experiential retail, reimagining shopping malls, and attracting the right tenants to your property.
Connect with Chad:
www.djmcapital.com
Takeaways

  • Branding is more important than ever in the commercial real estate industry, as consumers are becoming more sophisticated and can easily identify authentic experiences.
  • The role of a Chief Creative Officer in real estate private equity is to oversee the creative aspects of a property, including merchandising, leasing, marketing, and environmental design.
  • Case study: Ovation Hollywood. The project involved reimagining a retail property in Hollywood to create a place that meets the expectations of visitors and reflects the history and culture of the area.
  • Experiential retail is a growing trend that combines entertainment and dining experiences with retail spaces. Landlords need to be flexible and think holistically to attract the right tenants and create engaging environments.
  • Lessons learned: Resiliency and flexibility are crucial in the real estate industry. Landlords and developers should be open to adapting their strategies and staying positive in the face of challenges.
  • Successful branding examples: Lido Marina Village in Newport Beach, which was designed to create a charming seaside village atmosphere that attracts high-end tenants.
  • Mistakes in experiential retail: Plugging a hole with any tenant is not the solution. Landlords need to take a holistic approach and consider design, placemaking, and branding to create authentic and engaging spaces.
  • Accomplishments and lessons learned: The ability to navigate challenges and stay positive is a significant accomplishment in the real estate industry. Resilience and a flexible mindset are key to long-term success.
  • Influential resources: Chad recommends staying informed about cultural trends and thinking creatively by exploring sources outside of the real estate industry, such as fashion, trend forecasting websites, and podcasts.
  • Connect with Chad and DJM Capital: Visit the DJM Capital website to learn more about their portfolio and services in reimagining properties.

Click to text the show!

Support the podcast by making a monthly donation through Patreon. When you contribute, you'll get access to bonus content not available anywhere else.
If you enjoyed this episode, you would probably enjoy reading my weekly newsletter. Every Friday, you'll get a behind the scenes look at my investing, including current events in commercial real estate, deals I’m working on, and random personal things going on in my life. It's a super quick read and you can unsubscribe anytime. - Jonathan
Subscribe to the newsletter here: www.thesourcecre.com/newsletter

Email Jonathan with comments or suggestions:
podcast@thesourcecre.com

Or visit the webpage:
www.thesourcecre.com
*Some or all of the show notes may have been generated using AI tools.

  continue reading

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