Cross-Posting From Facebook To Instagram Is A Mistake

The Social Barista

A Cup of Social Audio Blog EP12

I’m not a fan of cross-posting. Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Cross-Posting in my opinion is a mistake. Let’s start with the definition of cross-posting. It simply means posting identical content across multiple social media channels at the exact same time. Let’s say you are asking someone to post a photo of their pumpkin carving or favorite pet in the comments and you send that graphic to Facebook and Instagram at the exact same time. Of course, on Facebook, your followers can easily do that. That same post on Instagram is useless because you can’t post a photo in the comments. It just sits there and takes up valuable space on your feed. I call it a scroll-through or dead post. Unfortunately, I still see these types of cross-posting errors quite often. In fact, I am not a fan of cross-posting at all, except on very rare occasions. The two platforms, Facebook and Instagram, operate on different types of engagement, reactions, and feelings. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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