How to Book Photoshoots in this New Economy Without Being Insensitive, Tone Deaf or Salesy

The Shoot Booking Secrets Podcast with Clare Stephens

A lot of photographers are struggling right now. Maybe you’ve just come out of lockdown. Maybe you have just gone back in.

Maybe life is starting to get back into a semblance of normal again.

Regardless of where you are or how you’ve been affected, we’ve all been thrown into some level of uncertainty. Especially with our businesses.

You might have heard yourself say things like

“Noone has money right now”

“I feel like I am being insensitive if I market my business right now”

“People will think I’m slimy or scammy if I try to sell to them at the moment”

“I can’t sell anything because we don’t know when we can do the shoot”

Maybe you had a fully booked calendar and you’ve heard yourself say things like

“All my shoots have cancelled so I have no money coming in”

“I’ve just had to refund thousands of dollars”

Or maybe you’re at the beginning of your photography business journey and you’ve heard yourself say things like

“I was just about to start my business, but now I will just wait now until things go back to normal”

Hands up if you’ve said anything of these recently??

Here’s a preview of this episode:

• [02:38] - First you need to understand these 3 types of buyers
  
• [05:47] - If you started your business in the last 10 years, this might be your problem
  
• [06:28] - The fundamental shift in buying mentality in 2020
  
• [07:58] - For photographers to make sales in this new economy without being insensitive, tone deaf or salesy, focus on this
  
• [08:25] - 4 steps to connect with your Second Tier Buyers
  
• [13.30] - Your responsibility as a photographer
  
• [14:44] - What it really means when a potential client says “not right now”
  
• [15:08] - If you are a family photographer...
  
• [16:27] - If you are a wedding photographer...
  
• [18:17] - If you are a newborn photographer...
  
• [18:45] -If you are a pet photographer...
  
• [19:14] -If you are a branding or commercial photographer...
  
• [19:58] - If you are a landscape photographer...
  
• [20:17] - If you sell online photography courses
  
• [21:05] -If you cannot do photoshoots right now due to health or lockdowns...
  
• [22:11] -Some of the extraordinary results photographers have gotten during 2020 (even when they couldn’t leave the house)
  
• [25:24] - How to make $29,745 in 14 days in the middle of lockdown.
  

Read the Show Notes to this episode and download the transcript at www.clarestephens.com.au/how-to-get-more-clients-in-2020

Download the F/STOPS Framework Blueprint at https://shootbookingsecrets.com/fstops

And make sure you subscribe so you know when new episodes are released.

-- To your success!

Clare x