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The Shift Podcast on Digital Key Account Management: Ethan Trifari, Director @CapTech Ventures, Inc
Manage episode 359187967 series 3461690
A tartalmat a DemandFarm biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a DemandFarm vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
The digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow.
In the fourth episode of The Shift Podcast on Digital Key Account Management, Ethan Trifari, Director at CapTech Ventures, Inc and Karthik Nagendra, Chief Marketing Officer at DemandFarm discuss the importance of digital key account management in achieving the best customer relationship strategy.
Ethan shared some of his key motivations for transitioning to digital Key Account Management !
- To ensure a data-driven approach to strategy and account management
- To uplift workforce by making account management easier
- To enhance tooling & infrastructure to do the best work possible
- To find a way to leverage collected data to make better decisions
- To have a better customer relationship management strategy
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