207 | Secrets to Creating Irresistible Christmas Products with Joanne Griffin

The Resilient Retail Game Plan

Today I get to share expert tips on developing products that your customers will eagerly buy for Christmas. I'm joined by Joanne Griffin, founder of Creative Flow Collective, as we discuss using customer research and trends to create standout products. We emphasize the importance of market research, understanding your unique selling proposition (USP), and staying relevant through trends and customer feedback. We provide actionable insights for product businesses aiming to excel during the holiday season.

[02:05] Welcome JoAnne Griffin

[03:50] How do you look at customer feedback and your sales data to work out what's gonna be hit at Christmas?

[07:17] How can you gather customer feedback on why they purchased your product?

[09:19] How do you cut through the noise to get your customer's attention at Christmas?

[12:40] What if you don't know what makes your story unique?

[16:43] What are some ways you can do market research to create products that are relevant?

[18:26] How can you do market research?

[22:54] Where are some of the places that people can look to find out more about trends?

Next Steps:

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Related Episodes in this series:

206: Christmas in July: How to Find Your Perfect Christmas Inventory

https://www.resilientretailclub.com/podcast-episode/how-to-find-your-perfect-christmas-inventory/

205: Christmas in July: Thriving Through the Christmas Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/

204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/