694: Make Yourself Indispensable and Other Brilliant Marketing Strategies | Seth Godin

The Rachel Hollis Podcast

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In this episode of The Rachel Hollis Podcast, Rachel Hollis interviews marketing guru and prolific author, Seth Godin. Rachel delves into Seth's wisdom on entrepreneurship, strategy, and marketing, sharing insights from his many years of work. With a focus on serving entrepreneurs, small business owners, and freelancers. They also explore ideas around authenticity, the role of AI, and the essential question of how to make oneself indispensable in their field. Find Seth's new book "This Is Strategy" and his many other incredible works, anywhere books are sold!

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00:00 Introduction and Exciting Change

00:18 Introducing Seth Godin

01:23 The Importance of Strategy

04:42 Defining Strategy for Entrepreneurs

04:52 Freelancers vs. Entrepreneurs

08:15 Getting Better Clients

13:57 The Myth of Authenticity

16:53 Playing the Game

17:26 Being Indispensable

28:37 Niche Up, Not Down

38:09 Reflecting on Past Experiences and New Book Insights

38:57 Understanding Superstitions and Following Hunches

41:58 The Evolution and Impact of AI

47:36 The Value of Detachment and Authenticity in Creative Work

01:06:57 The Importance of Quitting and Recommitting with Passion

01:10:40 The Power of Good Questions in Business and Life

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