Bonus Episode: Get Your Marketing Edge

The Printer's Edge Podcast with Rock LaManna

Now more than ever, you must know how to effectively market your printing business. It's a key component of any business growth or sales strategy.

In this bonus episode, we take a deep dive into marketing. Ken Okel will be in the spotlight to give you some best practices and an offer to help you improve.

On this episode of the The Printer's Edge Podcast you will learn:

• Why you need to be noticed in today's marketplace;
• The importance of knowing your strengths and repeatedly talking about them.
• What you should look for in outside help with marketing and communications;
• If there is a magic wand that can solve all of your print business marketing challenges;
• How a three-legged cat fits into Ken's marketing background;
• How to evaluate marketing service offers from outside vendors:
• And how Ken and Rock first met and how their partnership has grown.

As mentioned in the podcast, Ken has a special offer for our listeners. He will evaluate your marketing and communications and send you a report. The evaluation costs $100 and the offer is good through April 15, 2020.

To start this process:

• Email [e-mail] and let Ken know you're interested in the offer and if there is a particular area where you would like him to review;
• Ken will then send you an electronic invoice;
• When the invoice is paid, Ken will evaluate your marketing and send your a report.

You'll never miss a podcast episode when you subscribe through Apple Podcasts. We've got bonus episodes coming and you don't want to miss them.

Have you checked out our 2020 Print Industry Predictions? They can be accessed through this link.

The Printer's Edge Podcast is your resource, whether you want to buy, sell, or build a printing business. It's like going to a trade show without the cost, the travel, or the time commitment. You just get the great info. Never miss an episode when you subscribe through Apple Podcasts.

To learn more about Rock LaManna and his team, visit: http://www.rocklamanna.com/

While there you can access special reports and take advantage of our free, online valuation tool. Why guess about the strengths and weaknesses of your business. Know it now.

To find out more about Ken Okel and how he helps organizations become more productive, visit: http://kenokel.com/