Cynthia McLaughlin - PIO - Sarasota PD, Sarasota Florida

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Cynthia McLaughlin serves as the Public Information Officer for the Sarasota Police Department under the Office of the Chief of Police, a role she assumed later in 2023 after joining the department in January of the same year.
In this capacity, Cynthia develops, implements, and evaluates communication strategies and public information campaigns to inform Sarasota citizens about the department's services, programs, and initiatives. Her work is crucial in missing persons cases, crime prevention, and the identification of suspects.
Cynthia ensures that the department maintains a quality reputation by effectively communicating with a wide range of audiences, including organizations, neighborhood associations, employees, news media, and other community partners through both social and traditional media. She is passionate about humanizing the badge and maintaining transparency with the community.
Cynthia brings extensive experience in social media and reporting from television news stations across the country, including East Texas and Bismarck, North Dakota. She served as the evening news anchor at SNN, The Suncoast News Network, which brought her to the Suncoast. Her quick and concise ability to disseminate news has earned her numerous state-wide and multi-state Society of Professional Journalists (SPJ) awards for Investigative and Spot News Reporting, competing among all market sizes, including major cities. She was also a Lone Star Emmy award finalist for her relentless coverage during a severe winter storm that knocked out power to most of the state.
Originally from Dallas, Texas, Cynthia graduated from Southern Methodist University with degrees in Journalism and Business.

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This episode is sponsored by John Guilfoil Public Relations. From crisis communications to website development; visit our website JGPR.net or call 617.993.0003