The PARTNERNOMICS Show - Episode 3 - Bob Moore, Co-Founder and CEO @ Crossbeam

The PARTNERNOMICS Show

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

In this episode the duo debates the 4 questions below:

1. Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam?
2. Degrees: Will we see a world that includes “professional certifications” that replace college degrees at some point?
   • The pace of business is accelerating and Universities are lagging.
   • Get a Marketing Degree today. Students are better teachers…
3. Organization Structure: Should the “partnering team” report to the Sales Lead or another executive?
   • Most sales leaders are zero-sum, transactional thinkers. Don’t understand partnering.
   • Sales = hunter; Partnering Professionals are General Managers
4. Attrition: More than half of partnership professionals switched companies in 2021. Why and will this continue?
   • Hiring executives have no way to validate a candidate’s knowledge.
   • The labor pool of partnering professionals was tapped out years ago.
   • How to grow the crop of future professionals.

Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)