5 Questions That Turn Conversations Into Clients

The Ninja Selling Podcast

Celebrated Master Ninja Instructor and co-creator of the Ninja Installation, Don Tennessen, joins Rob on the podcast for today’s examination of Ninja Selling's "Five Magic Questions," a crucial tool for building client relationships by prioritizing their needs and interests. Together, they note that, unlike traditional sales methods that focus on the salesperson, Ninja Selling emphasizes asking insightful questions, fostering a genuine connection with clients.

Don and Rob explore how this approach not only builds rapport but also uncovers potential business opportunities by focusing on personal aspects such as Family, Occupation, Recreation, and Dreams (F.O.R.D). They go on to offer a practical demonstration of using these questions to engage clients naturally, illustrating their effectiveness in both personal and professional contexts. The pair also stress the importance of adapting and practicing these questions, being attentive and flexible, and tailoring conversations to the unique situations of each client. Join Don and Rob today and learn how well-practiced skills can lead to more natural and meaningful conversations, setting the stage for successful outcomes.

Plenty more strategies for success can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.

Episode Highlights:

0:00 Start

0:24 Introducing the Five Magic Questions

2:30 Relationship-building focus

2:52 The F.O.R.D. framework

4:27 Role-playing the F.O.R.D. questions

8:08 Adapting to changing circumstances

13:04 Practicing the questions

13:41 Resources and community engagement

Key Takeaways:

"Build relationships by focusing on them, not yourself. Ask questions, don't just answer."

"Pay attention to others. People love talking about their favorite subject: themselves."

"Asking great questions reveals changes in people's lives, leading to business opportunities."

"Practice the Five Magic Questions to make conversations natural and not awkward."

"A house for every kid: Buy a rental property young, let tenants pay, and fund college with it."

"Understand that people have options. Ask questions to discover their hopes and dreams."

"Always follow the lead of the person you're talking to. It's not about scripts, but connection."

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Ninja Selling

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Ninja Selling by Larry Kendall

Don Tennessen