S2E06: “Pioneering Uncharted Territories”, with Carolina Aguilar, CEO & Co-Founder of INBRAIN Neuroelectronics

The Marketing Consultation

Let’s welcome in this new episode of The Marketing Consultation Carolina Aguilar, a dynamic and inspiring leader in the field of MedTech, specifically in the area of brain neuroelectronics.

Carolina shares her journey from a successful career track at Medtronic to INBRAIN Neuroelectronics, a company that is developing a platform based on graphene to create a tiny system implanted in the brain to manage pathological networks in various neural-related disease areas. She recounts the challenges and learnings of becoming a start-up CEO and how she has been constantly at the forefront of innovation and opening new fields in her career.

In this episode, Carolina discusses the importance of diversity and inclusion in business, and how she incorporates it in her strategy as CEO. She shares her vision for innovation, which goes beyond product or therapy innovation and technology, and extends to data management. She also talks about the trend of value-based healthcare and how it will become foundational to the activities of INBRAIN.

Carolina emphasizes the importance of having a strong company culture and shares how her company is fostering it through the use of value ambassadors, responsible for keeping the company's values alive and nurturing them.

She also shares her thoughts on the future of healthcare, stating that if we don't pay for outcomes, the healthcare system will not be sustainable. She believes that there is a lot of progress in this area, but it needs to go faster.
This episode is a deep dive into the world of Medtech innovation with a focus on neuromodulation, exploring the challenges and opportunities in the field, and providing valuable insights from a leader who is at the forefront of innovation in the industry. It's a must-listen for anyone interested in healthcare leadership and innovation.

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