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Unlocking real B2B Marketing ROI: A Practical Guide
Manage episode 489702382 series 3457572
A tartalmat a The Marketing Blender biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The Marketing Blender vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of The Marketing Blender Show, host Dacia Coffey tackles one of the biggest challenges for B2B marketers: calculating genuine ROI. She introduces her unique "Three R" methodology – Revenue, Reputation, and Resilience – to effectively measure marketing's true impact.
Dacia reveals how marketing ROI is deeply connected to servant leadership, team culture, and your overall growth strategy. Through practical screen-sharing and real-world numerical examples, she demystifies the process of building a robust, trackable, and optimized marketing system.
Learn why systematizing your marketing efforts, just like any other business function, is crucial for scalable and predictable revenue growth. This episode provides actionable tips and frameworks, from defining marketing and sales alignment to understanding the impact of various lead sources, all designed to help you create a unified growth culture within your organization.
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