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The Role of Experiential Marketing In B2B with Ryan Heath
Manage episode 480153740 series 3457572
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Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋
Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off big time.
You'll hear about Ryan's unique journey from high school band director 🎶 to creating impactful marketing moments, and how those seemingly different worlds connect. They also dive into the nitty-gritty of planning and executing memorable experiences, emphasizing the absolute necessity of intentionality in every step.
Ready to elevate your B2B marketing game? Then you won't want to miss this insightful blend of ideas and strategies!
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