))
From Rural Stores to YouTube - Retail Marketing insights with Carla from TIA, Ecuador
Manage episode 380775849 series 3007867
A tartalmat a Nicolas Bailliache biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Nicolas Bailliache vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
In this episode of the live e-commerce podcast, host Nicholas speaks with Carla Paladines, a bilingual retail marketing expert from Ecuador. Carla shares insights into TIA, Ecuador's version of Walmart, which has been serving local communities since 1960.
They discuss how TIA blended physical and digital experiences before omnichannel was a trend, adapting checkout for rural citizens without bank accounts. Carla explains TIA's content strategy, producing entertaining and educational YouTube shows since 2011 to engage younger audiences.
She also reveals plans to further boost organic content by having customers showcase TIA products on social media. Carla co-hosts a podcast focused on personal growth and relationships. She embodies TIA's emphasis on community impact through her own content creation.
Connect with Carla on LinkedIn: https://www.linkedin.com/in/carlapaladinesm/
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
What is Live Shopping? Live shopping gives consumers the opportunity to purchase as they watch video streams. With social commerce, retailers can broadcast live video streams and engage with consumers in real time. eStreamly’s video commerce solution enables brands to host live shopping events across multiple channels. From shoppable live shows on social media to hosting video commerce events. Live shopping is the future of retail. Live streaming shopping apps, shoppable videos, these are the tools successful retail brands will need. eStreamly’s white label solution gives brands shoppable videos. As live streaming shopping gains momentum eStreamly is empowering retailers to leverage these Live streaming shopping apps and shoppable videos to drive higher conversion rates and connect with today’s mobile first consumers.
154 epizódok
Megosztás
