Scaling a Bankruptcy Law Practice Through TikTok: Conversation With Alia Khan

The Law Firm Accelerator with Viktoria Altman

In this episode of the Law Firm Accelerator by BSPE Legal Marketing, Viktoria Altman sits down with bankruptcy attorney Alia Khan to discuss how she built a thriving, high-volume practice through TikTok, approachable education, and a memorable brand. Alia opens up about combating client shame, using short-form video to create trust, balancing motherhood and law firm ownership, and her goals for expanding her digital presence.

Podcast Takeaways:

1. Prioritize client compassion to help them move beyond shame and take action.
2. Show up on video consistently to build familiarity and brand recognition.
3. Answer audience questions to boost engagement and algorithm reach.
4. Start simple—your phone and a light are enough to begin creating content.
5. Use social media to drive volume in practice areas where referrals are limited.
6. Build a brand name that consumers can easily search and remember.
7. Hire someone who understands your style to support content creation.
8. Protect your schedule by setting boundaries around work and family time.
9. Invest your marketing dollars into platforms with proven return.
10. Expand into additional platforms to future-proof your digital presence.

Alia Khan is a California bankruptcy attorney who has built a rapidly growing law practice by educating the public on TikTok under the brand The Bankruptcy Queen. With nearly two decades of legal experience, she focuses on delivering compassionate guidance, personalized service, and clear information to individuals overwhelmed by debt.

Viktoria Altman is the host of the Law Firm Accelerator podcast and the founder of BSPE Legal Marketing. She is known for helping attorneys grow their practices through branding, SEO, content strategy, and data-driven marketing that aligns with consumer behavior and modern search trends.

BSPE Legal Marketing is a results-driven agency dedicated to helping law firms grow through powerful branding, strategic SEO, AI-optimized content, and multi-channel marketing solutions. Their focus is creating meaningful visibility that attracts quality clients across digital platforms.