Episode #17 - Engaging Employees to Live Out the Brand Purpose (with Deborah Mersino)

The Internal Marketing Podcast

Even before the COVID-19 pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires them to deliver on the brand promise.

How? By engaging employees and creating an emotional connection to the brand purpose.

In this episode, leadership consultant and executive coach, Deborah Mersino, who also has more than 25 years of marketing experience, will share some interesting insights about:

1. What a brand purpose is, and how it differs from the company mission and vision;
2. How companies should be using their brand purpose;
3. Why engaging employees in the brand purpose is important to strategic success; and
4. Practical examples of companies who have successfully engaged employees around purpose.

Thanks for listening!

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ABOUT DEBORAH MERSINO

Deborah Mersino, a leadership consultant and executive coach, is problem solver known for her ability to deliver formidable insights and ambitious results. As co-founder of Mersino Consulting, LLC, she partners specifically with leaders of nonprofits, not-for-profits, b-corps, and socially responsible businesses throughout the United States to foster minimal politics, minimal confusion, high productivity, high morale, and low turnover to “Elevate Good in the World.” In her leadership consulting and executive coaching with presidents, CEOs, executive directors, and other leaders, she provides proven tools, methodologies and frameworks that benefit leaders, teams, and organizations in maximizing organizational health.

Deborah can be reached at [e-mail] or on LinkedIn.

ABOUT WORKSHOP (Season 2 Podcast Sponsor)

Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).

If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com .

Thank you for listening.

The next episode will be published on January 24, 2022.