#36: Branding in a Rapidly Changing World

The Innovation Economy with Arlington Economic Development

This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space.

Kelly Andresen is President of USA TODAY, National Sales, leading Gannett’s national sales division, inclusive of the USA TODAY Network, Gannett’s portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett’s national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising. In addition, she heads up Gannett’s Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland.

Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS’ “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com.

Resources

This episode is sponsored by BetterHelp. Give online therapy a try at

betterhelp.com/INNOVATE and get on your way to being your best self.

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The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company