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Understand Your Audience: Tailoring Content Across Communities
Manage episode 420658767 series 3456794
A tartalmat a Bart Caylor and Caylor Solutions biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Bart Caylor and Caylor Solutions vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Prospective students come from all sorts of backgrounds, communities, needs, and wants.
A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why.
Shaping your content to satisfy the needs of your unique audience is key to leveraging content across generations.
Laura Alloway, Sr. Director of Marketing and Communications at Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES), joins us for a conversation on knowing your audience and why you should keep your house clean.
Join us as we discuss:
[5:50] Considering your audiences why
[11:26] Engagement for generational audiences
[17:53] Why targeted messaging starts with your website
[23:40] How OSU is deploying AI tools
Check out these resources we mentioned during the podcast:
Laura Alloway on LinkedIn
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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