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Top vs. Bottom of the Funnel: Finding Your Brand's Unique 'Wow Moment'
Manage episode 468243838 series 3411855
A tartalmat a Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.
While Grow and Convert is known for our bottom-of-funnel first approach to content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.
We cover key topics including:
- When to focus on bottom-of-funnel vs. when to invest in broader brand building
- Why top-of-funnel SEO content often fails to grow a brand
- How different companies create their unique "wow moments" (Dropbox, Peloton, ClearScope)
- Finding the right marketing approach based on your company's natural strengths and differentiators
54 epizódok
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