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Episode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)
Manage episode 424660989 series 3411855
A tartalmat a Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts.
Devesh explains why for most companies, it doesn't make sense to AB test.
We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.
We hope you enjoy this episode!
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