Maureen Waters on Powering Sustainability with Real Estate Data

The Green Building Matters Podcast with Charlie Cichetti

🎯 The Green Impact Report

Quick take:

Maureen Waters is redefining what ESG looks like in commercial real estate. From legacy giants like Cushman & Wakefield to her current role as President at Measurabl, Maureen shares the hard-won insights that are helping decarbonize global portfolios — using data at a scale never seen before.

🎓 Meet Your Fellow Sustainability Champion

Maureen Waters is President of Measurabl, the most widely adopted sustainability data platform in real estate. With 25+ years across tech, VC, and real estate giants, she leads with a rare blend of strategic rigor and operational clarity — helping $3 trillion in assets get ESG right.

🌱 Breaking Ground on Better Building 🧠 Key Innovation #1: Democratizing ESG Data with a Freemium Model:

• The Challenge: ESG reporting has long been cost-prohibitive for smaller real estate owners.
• The Solution: Measurabl's free self-serve platform now enables widespread access to ESG tools.
• ROI: Expanded inclusivity, compliance readiness, and broader sustainability participation.

🧠 Key Innovation #2: Automating Utility Data with AI:

• The Challenge: Utility bill collection was inefficient and error-prone.
• The Solution: Measurabl's "Bill AI" automates data capture across diverse formats.
• ROI: Dramatically faster processing, lower labor costs, and higher data accuracy.

🧠 Key Innovation #3: Shifting from SaaS to Sustainability Ecosystem:

• The Challenge: Fragmented tools couldn't meet the demands of modern ESG strategy.
• The Solution: Measurabl evolves into a data ecosystem, serving not just owners but capital markets, insurers, and index providers.
• ROI: Stronger market positioning and full-spectrum ESG intelligence.

💬 Sustainable Soundbite

"If you're always looking in the rearview mirror, you can't move forward. The future is in how we leverage data to make sustainability scalable." – Maureen Waters

♻️ Your Green Building Action Plan

Transform your next project with these steps:

1. This Week: Identify where your ESG workflows still rely on manual utility data.
2. This Quarter: Test a freemium sustainability platform like Measurabl.
3. This Year: Map your real estate ESG data strategy to city and state compliance requirements.

🔗 Connect & Learn More

🌿 Access full episode resources: Green Building Matters Podcast

📄 Read the transcript here

💚 Join the Green Building Movement: Link

🔗 Connect with Maureen Waters:

• LinkedIn
• Website

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