))
Inside Minecraft's Experimentation Strategy: Driving Measurable Growth with Tim Mehta
Manage episode 521465342 series 3676575
A tartalmat a GAIN Conversion biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a GAIN Conversion vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microsoft, Lucid) and reveals the inner workings of Minecraft's experimentation program.
We dive deep into:• The "Spillover Effect": Unique challenges of A/B testing in a multiplayer game environment and how to solve them.• Delivery vs. Growth Mindset: Why simply shipping features isn't enough and how to shift focus to measurable outcomes.• The Ladder of Evidence: Why tests backed by user research have a 50% success rate compared to the industry average.• 3 Pillars of Experimentation: Trustworthiness, Velocity, and Democratization—and why trust must always come first.
Whether you're a Product Manager or Growth Marketer, Tim's insights on building a culture of evidence-based decision-making are invaluable.
12 epizódok
Megosztás
