From NPR Journalist to Book Coach: Career Pivot and How to Write a Book for Beginners with Melanie Herschorn [Ep. 24]

The Freedom Pivot: Business Intuition & Breaking Cycles to Starting Your Business

What happens when your career path no longer fits, and you feel called to something new? In this episode of The Freedom Pivot, I’m joined by Melanie Herschorn, a journalist-turned-entrepreneur who made a bold career pivot from reporting the news to empowering professionals to write and publish their own books.

Melanie is now a book coach, publisher, and strategist who helps attorneys and experts turn their knowledge into bestselling books that build authority and impact. With her background as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, she knows first-hand what it takes to reinvent yourself and claim your unique story.

If you’ve ever dreamed of writing a book but doubts keep you stuck, this conversation will inspire you to ask the question Melanie always poses: Why not you?

Here’s what we cover in this episode:

• Melanie’s career pivot from journalism and PR to entrepreneurship and book coaching.
• The real fears that stop people from writing, and how to overcome them.
• Why your story matters, even if “it’s been said before.”
• Practical tips on how to write a book for beginners, from finding your audience to outlining your message.
• Why your book can be the key to visibility, trust, and freedom in your business.

Whether you’re an entrepreneur, professional, or someone with a story to tell, this episode will give you the confidence and clarity to start writing.

🌸 About Melanie Herschorn

Melanie Herschorn helps attorneys and professionals become bestselling authors and step into their spotlight as thought leaders. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book.

With over 20 years of experience as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, Melanie brings a unique perspective to helping authors claim their voice and share it with the world.

Connect with Melanie:

• Website: yourbigimpactbook.com
• Books:
  • Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
  • Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You as the Trusted Expert

Work With Me

If you’re ready to find your own freedom pivot and design a business that feels like home:

• Learn more about my signature coaching program: The Freedom Incubator
• Book a 1:1 Business Clarity Session
• Connect with me on Instagram: @curious_hannele

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