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How to Leverage Messaging as Your Moat in a Flooded Market
Manage episode 468560815 series 3527720
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In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here’s what you might not know—your messaging can be your moat.
In this episode we'll cover:
- Why good positioning alone isn’t enough—and how powerful, pervasive messaging is needed bring it to life
- The biggest messaging pitfalls SaaS companies fall into (and how to avoid them)
- How to craft messaging that resonates and how to leverage it, as your moat, at every stage of your customer journey
- Real-world examples of companies that get messaging right (and what you can learn from them)
If your product is getting lost in a flood of competitors, this episode is for you.
00:03:30 – The market is more crowded than ever: how AI has accelerated competition
00:07:10 – Positioning vs. messaging: why positioning alone isn’t enough
00:12:15 – The most common messaging mistakes SaaS companies make
00:17:40 – How to align messaging across the entire customer experience
00:22:55 – The role of messaging in onboarding, retention & expansion
00:28:20 – Real-world examples of SaaS companies with a strong messaging moat
00:34:10 – How to test & refine your messaging to drive conversions
As always, you can learn more about Forget The Funnel here:
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