Business Breakthroughs- Hiawatha Floral Design

The Floral Hustle

Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral business. They dive into valuable insights on finding a niche, marketing strategies, and overcoming perfectionism in the floral industry.

Key Takeaways:

• Roberta's path to becoming a sustainable florist and how personal experiences inspired her passion.
• The importance of finding a niche and focusing on what brings joy and fulfillment in floral design.
• Practical advice for florists on marketing, building a portfolio, and leveraging social media to attract clients.
• Strategies for setting realistic goals and maintaining a healthy work-life balance.
• Tips for overcoming perfectionism and building confidence as a floral designer.

Topics Discussed:

• [00:00:02] Introduction to the episode and guest, Roberta Staggs.
• [00:00:35] Roberta shares her background and journey into floral design.
• [00:01:01] Balancing a full-time job with a floral business.
• [00:02:34] Roberta's niche in sustainable floral design and her creative process.
• [00:04:44] Marketing strategies for small weddings and elopements.
• [00:06:31] Financial goals and mapping out business plans.
• [00:08:48] Building a diverse portfolio and finding the right clientele.
• [00:14:06] Navigating stressful situations and maintaining organization.
• [00:16:01] Overcoming self-doubt and perfectionism.
• [00:34:07] Practical SEO and website tips for florists.
• [00:48:31] Importance of social media content pillars and blogging for SEO.
• [00:53:04] Collaborating with other wedding professionals and building relationships.
• [00:54:49] Encouragement and final thoughts.

Resources Mentioned:

• Canva for creating portfolios and mood boards.
• ChatGPT for generating blog content ideas.
• Mel Robbins’ high-five habit for boosting self-confidence.

Connect with Roberta Staggs:

• Hiawatha Floral Design Company
• Instagram: @‌hiawathafloraldesignco

Connect with Jeni:

• The Floral Hustle Website
• Instagram: @‌thefloralhustlepodcast

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