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From Spam to Showroom: Email's Role in Car Sales and Service
Manage episode 432909315 series 3352213
A tartalmat a Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do email right!
Then we share a few stories about our days in retail that seem timely. Let us know what you think?
Music segment:
Patti Smith https://youtu.be/y6Wz3i_BYUc?si=hLLG8b1seQOYl4xL
The Pogues: Rum, Sodomy and The Lash (two songs that are Kathi's faves but the whole album is iconic.
Mike's choice if you're looking for a good 80s Movie: Better Off Dead
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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