Highest and Best

The Endurance Coaching Business Podcast

The best coaches are not the cheapest, and the cheapest coaches are not the best.

One of the biggest mistakes coaches make is underpricing their services. I see it everywhere, coaches promoting the high quality of their service but charging cheap prices.

Cheapest and best? Nup, there is no such thing. Highest and Best is what is real.

The hard truth: you can’t be cheapest and best. If you’re trying to offer the best for the lowest price, you're setting yourself up for burnout, dissatisfaction, and ultimately, failure.

Here’s why it doesn’t work.

High-quality coaching and rock-bottom prices just don't mix. If you try to maintain top-notch service while charging low prices, you'll quickly find yourself stretched too thin. Quality coaching requires time, energy, and resources to tailor programs, offer personalized support, and stay updated with the latest training methods. When you undercharge, you can't afford to invest in these essentials, and that inevitably leads to a decline in the service you provide. In the long run, both you and your clients suffer.

You can read more about my thoughts on this and check out my “Price Effort Results Quadrant” framework that graphically shows the relationship between, price, effort and results.

In the post I cover a few important points

• Low prices attract the worst clients
• High prices attract the best clients
• The more effort you can afford to put in, the better the results
• 6 Reasons why coaches underprice their coaching

You can read the full blog here https://trainingtilt.com/highest-and-best

You can watch the video version here https://youtu.be/dKmCKX3Wx7o

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here