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Ep. 35 - Sipping Success: Crafting Marketing Strategies for the Next Generation of Wine Drinkers
Manage episode 372724832 series 3291807
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Welcome to episode, 35 of The E-commerce Revolution Video Podcast!
In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.
00:00 Intro
02:30 Nathan Westfall
04:30 AI
07:00 Does the wine industry have an old people problem?
08:45 Adapting Incentives for a New Wine Generation
12:00 Winery incentives
16:00 Will wine exclusivity ever go away?
18:20 Sustainability
22:20 What do you look for when choosing a wine?
25:25 Winery community
27:21 New community approaches for wineries
32:10 Sebatapol
33:05 What advice would you give new winery owners?
Resources
skuagency.com
Adapting Incentives For a New Wine Generation
https://wineindustryadvisor.com/2023/...
https://www.houstonmethodist.org/blog...
https://www.wineenthusiast.com/cultur...
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https://www.skuagency.com/intro
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com
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