Unlocking the Secrets to Successful E-commerce with Joe Balestrino
Manage episode 362121877 series 2943417
[00:01 - 06:22] Opening Segment
- Focus on search engine optimization and driving quality traffic for startup e-commerce businesses
- Joe has 19 years of experience, authored books, and worked for agencies, freelanced, and owned his own agency
- Planning is crucial for new businesses in terms of niche selection, platform choice, website structure, and marketing strategy
[06:23 - 12:26] How to Optimize Your E-Commerce Site with Specific Keywords and Blog Content
- Optimize for main and sub categories to increase SEO traffic
- Don't compete with bigger brands, find niche keywords to target
- Use existing content and update it for new life and authority
[12:27 - 18:37] Maximizing the Value of Your Content and Paid Ads for E-commerce Success
- Good content is valuable and can be repurposed for increased engagement
- Spending money on advertising helps determine which products/keywords convert
- It's important to understand the fundamentals of Google Ads before starting
[18:38 - 24:18] The Importance of Keyword Research and Website Optimization for E-commerce Success
- Importance of understanding customer journey and educating consumers for big purchases
- Mistakes to avoid in e-commerce, such as offering discounts too early or distracting customers with social media icons
- Emphasis on having a strong product page with the data required to seal the transaction
[24:19 - 26:01] Closing Segment
- See the links below to connect with Joe Balestrino
Quotes:
“If you don't know what you're doing and you just put money into it, then it's not helping you.” - Joe Balestrino
“When you start spending money, you realize that some keywords or some products convert better at a cheaper cost, while others either don't convert at all or convert at too high of a cost, and that's okay.” - Joe Balestrino
Connect with Joe by visiting www.joebalestrino.com/.
If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.
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Thanks for tuning in, we’ll see you next time!
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