Revolutionizing Group Travel: Optimizing Your Group Sales Strategy

The dojo.live show / Interviews with Visionaries Shaping Travel Tech

From automation to instant booking - what tools are transforming the group travel experience for suppliers?

Oral Muir Oral Muir is the Vice President for Partnerships, Experiences, and Distribution at Hilton Worldwide. In this role he has global responsibility for new enterprise partnerships, in-destination travel experiences and adventure offerings ranging from city tours to glamping and safaris. Prior to joining Hilton, Oral most recently served as Global Vice President for Groups, Meetings, and Events strategy at Marriott International. Prior to that Oral served as Marriott’s Vice President and Global Brand Leader for the Autograph Collection independent luxury and lifestyle hotel portfolio, and as Global Vice President for Cross-Channel Distribution Strategy. Oral is a member of the Board of Directors for Groups360 software and a member of the Board of Directors for the Executive Leadership Council. Oral holds a Master’s in Business Administration from the Johns Hopkins Carey Business School and a Bachelor of Arts in Political Science from the State University of New York at Stony Brook. Tim Flors With a highly successful career in the hospitality industry that spans over two decades, Tim Flors has served as Senior Vice President and Chief Customer Officer for Groups360 for over 10 years, since it was founded in 2014. In this critical leadership role, he is responsible for overseeing all sales and customer-facing operations for the company, including its proprietary GroupSync online marketplace that empowers both planners and hoteliers to make more precise decisions and reduce inefficiencies in group transactions. Designed to simplify and transform the way meetings are booked, the solution uses proprietary matching algorithms to save meeting planners time and money in sourcing hotel venues for group events. Before joining Groups360, Flors served as a Global Account Executive at Marriott International. Prior to that, he spent over seven years with Gaylord Hotels, most recently as Director of National Sales. During his tenure there, he held several sales leadership positions at Gaylord Palms Resort and Convention Center near Orlando, including Executive Sales Manager and later National Sales Manager. Previous roles included Sales Manager at Radisson Hotel Opryland and Regional Sales Director for Baymont Inn & Suites, when he began his career. Flors holds a degree in Hospitality Management from the University of Florida, as well as dual MBAs from Cornell University and Queens University.