4. Physicians on Social Media--How To Do It Right with Sue Koch

The Doctor's Life

If you think social media is not for physicians, you are wrong! Sue Koch, a nationally recognized media consultant and I discuss why social media is a must for physicians. In our conversation, Dr. Dianne and Sue break down the myths around social media, explain its value and how it works, and give you a roadmap for starting in social media if you haven't used it much before. We start with a broad overview of what social media is and why physicians need to use it, including managing your personal brand (yes, you have one even if you don't think you do, and we discuss what a personal brand is), and your business brand (do you work? then you have a business brand as well). Sue explains the 4 major social media outlets (Facebook, LinkedIn, Instagram and Twitter) and their unique characteristics and uses. Sue counsels on if you can do social media by yourself or if you need a team, and how to hire a social media manager. Sue then goes on to describe how to use social media in a safe way and how to get started if you haven't done social media before and you want to do it yourself. For those of you who are active, find out if you are doing it right!!! Learn the ABC's of how to create an effective social media post. For those of you who have been using social media, you will learn if you have been using it effectively and how to improve your presence if you already have one. There is so much rich content in this episode you will likely listen to it over and over again! Learn more about Sue Koch, Social Media Success Catalyst, Speaker and Consultant at: www.suekoch.com Email her at [e-mail] all social media at @suekochcatalyst Learn more about Dr. Dianne and her work as a coach, coach trainer, speaker, and author of her bestselling book at www.drdianne.com. If you like this episode, subscribe, listen to other episodes, and recommend it to others! If you have suggestions, send them to [e-mail]